The Conscious Internet Data Initiative - Explained Simply
Your household internet is like
a water pipe into your home.
One main supply covering home broadband and mobile data. You control the valves. Nothing is cut off - you decide where it flows.
TOTAL HOUSEHOLD INTERNET UNCHANGED MAIN SUPPLY ISP DASHBOARD YOUR CONTROL ⚙️ 🌐 GENERAL Banking, NHS, everyday life 35% 💼 PRODUCTIVITY WFH, school, video calls 30% 📺 OTT PLATFORMS Streaming, gaming, music 20% 📱 SOCIAL MEDIA Your family sets this budget 15% Total = 100% Adjust anytime. Nothing blocked. → You can always add more to any bucket. Nothing is permanently blocked.
Direct Answer to the Question

Yes - you are always in control. If your OTT bucket runs low and you need to watch something for research, simply slide more allocation to that bucket. It is your pipe. Your valves. You decide how the water flows. Nothing is taken away from what you have today. You are simply becoming conscious of how you use it.

One main supply. Your total broadband - unchanged from today.
Four valves. You control where the flow goes across your home.
Adjust anytime. Slide more to any bucket whenever you need it.
Any device, any connection. Phones on mobile data, tablets on WiFi, games consoles, smart TVs - any device connected to the internet, irrespective of its operating system or manufacturer.