Conscious Internet Data Initiative
2026
Can't see it. Can't manage it. Can't protect it.
Your data.
Your choice.
Your family.
Every household pays for internet they cannot see or manage across devices. This initiative fixes that - putting control back where it belongs.
Your choice.
Your family.
Doom scrolling is not your fault. It is designed. Variable reward feeds trigger dopamine loops. Adolescent brains are the most vulnerable. And every household pays for internet access they cannot see across their devices. Restrict one screen - they switch to another. WFH and school compete with passive entertainment for the same invisible pool. CIDI fixes all three. The Social Media bucket makes every scroll conscious. Net neutrality preserved in full - the network never inspects content. Categorisation is yours.
Your household. Four buckets. You set the allocation.
GENERAL
Banking, NHS, email, everyday life
PRODUCTIVITY
Work, school, learning - protected
OTT PLATFORMS
Streaming, gaming, music - your budget
SOCIAL MEDIA
Your family sets this. Not the algorithm.
6h
Average daily screen time for people your age
£0
What platforms pay for your attention
0
Household dashboards that cover every device right now
1
Regulator mandate needed to change all of that
What we are asking regulators to do
Require every ISP to give the household bill controller one dashboard covering every connected device simultaneously - on mobile data and home broadband - so families manage their internet the way they manage everything else in their home. Side effect: families end up back in the living room. Free-to-air TV. Same room. No rule required.
#ConsciousInternetData #CIDI
An independent policy awareness initiative
London · 2026