Three problems no existing tool has solved together
No visibility. Households pay for internet they cannot see across their devices. Platforms exploit that invisibility through doom scrolling and binge watching engineered into the product.
No account-level control. Every device-level restriction is bypassed the moment a child picks up a different screen. The device-switching bypass makes every existing parental control temporary.
No protected allocation. WFH professionals and home schooling families compete with passive entertainment for the same undifferentiated, invisible data pool with no way to protect what matters.
🌐
General
Browsing, banking, NHS, everyday life
35%
💼
Productivity
WFH, home schooling, video calls - protected
30%
📺
OTT Platforms
Streaming, gaming, music - household sets budget
20%
📱
Social Media
Your family sets this. Not the algorithm.
15%
Auto-generated from existing ISP usage data
All household devices share the same allocation
Device switching does not escape it
Net neutrality preserved in full
Phase 1 - One government action
The Household Dashboard
A regulator mandates an open standard. ISPs provide account-level dashboards. Bill controller manages all devices. No tokens, no marketplace, no new commercial arrangements required.
Phase 2 - No mandate needed
The Token Marketplace
Content platforms compete to contribute data tokens to household sub-buckets. ISPs earn distribution revenue. Families accept or decline platform offers consciously. Market builds this.
Two things regulators need to do - everything else follows from market competition
01
Open Household Internet Standard
A regulator mandates an open standard across all ISPs and networks. Device-level only. No network content inspection.
02
Competition Clarity
Platform token marketplace arrangements not anti-competitive. Open standard maintained. Equal access for all platform sizes.
Every jurisdiction drawing an age line on social media is hitting the same wall: a restriction enforced on one device is not enforced at all. This proposal is the infrastructure layer that closes that gap, wherever the line is drawn.